Do you recognise this?
Your business is (being) commoditised!
Your business is (being) commoditised!
Today most business-to-business companies struggle to differentiate themselves. Services are sold in similar ways and not surprisingly potential customers see them as all the same.
As a result, companies fail to be meaningful to their customers resulting in the erosion of margin and reduction of new business wins. Research indicates that commoditisation has accelerated and is now common in B2B markets.
Accelerate your revenue growth by fully understanding the value impact of your solutions in different customer segments. Business Acceleration offers a unique approach to position you as the specialist in your markets.
‘We’re all the same’ is a sigh we hear often when we confront senior managers in business to business companies with the sales pitches used in their industry. Is this a reflection of reality? Have purchasing professionals pushed all providers into the same moult? Is there no room for a different message. Has the B2B world turned grey?
It shouldn’t be. In most companies we see engaged people providing great solutions for their customers. The challenge we see is that they are unable to explain their uniqueness and their value. In stead, they join the ranks of companies that claim having the best staff, being very reliable, customer focused, agile, professional, etc. without providing any specifics nor a shred of evidence. No wonder that purchasers exploit this weakness to get to the lowest price.
Our purpose is to bring back colour in how companies sell their products and services. We want to help you to discover your company’s unique value and accelerate revenue and profit growth. We want to make your company the expert or specialist in your line of business.
What customers say about usFollow this link for an overview of all testimonials
Port of Rotterdam wanted to better understand, and improve our positioning on, the key drivers of growth in a specific industry. To do this in a complex environment and organisation like ours, requires broad business experience and a hands-on approach. Business Acceleration has both and they did not just leave us with a (paper) advice, but fully supported the implementation of a new way of working.
Business Acceleration supported us in several key initiatives in the past two years. Thanks to their unique approach we now much better position ourselves as the expert in reverse logistics. Our customers appreciated the contacts with Business Acceleration and by closely involving our sales staff throughout the project, the implementation went much smoother than we expected.
Business Acceleration applied a practical method and toolset to identify and rank the true differentiators of our service. They provided actionable results that we could immediately apply successfully in a very important tender for new business.
Business Acceleration is unlike any other consultancy we worked with so far. They did not remain at a conceptual level but took us into the detail of our own core business and the pharmaceutical opportunity we examined. Focusing on the essence and making complex matter easy to grasp gave us great insights about our own organisation and the pharmaceutical business potential out there.
We used to have a broad range of products and services with insufficient connection between them. That changed once we started working with Business Acceleration. They showed us how we could segment and connect our portfolio. We now win more new customers and up-sell to existing customers.
Business Acceleration used its extensive business experience to identify the dilemmas within our organisation and turned these into opportunities. For myPUP it was a very valuable experience to work with the professionals of Business Acceleration.
Business Acceleration helped us to create a shared strategy through a series of interactive workshops. The workshops were cleverly designed to find our reputation, strengths and weaknesses while also building team spirit. Business Acceleration made a big difference in being able to articulate our strategy in a senior management presentation.
It is very tempting to just respond to individual customer requests and thus grow in an uncontrolled way. Business Acceleration showed us how we can take control over how we develop by focusing on our unique differentiators and ideal customers.
We knew we had a unique offering in our market, but after working with Business Acceleration we realised that we did not translate this sufficiently into customer value. Business Acceleration applied a very structured method to help us understand and articulate our unique value.
I was very pleased with the very professional approach of Business Acceleration. They were able to deliver a comprehensive business case, do extensive research and integrate complex sources of information, in only eight weeks’ time.